Tradeshow Booth

Covenant Eyes is a company that sales accountability software to those suffering from porn addiction. They have helped dozens of thousands of individuals nation-wide including the likes of Lamar Odom and Terry Crews. For this project, I was tasked with creating a trade show booth set-up that didn’t include the words porn or pornography. The final solution ended with two booth backdrops and an 8’ table cloth.

With a company that sales a product to rid one from porn, you can imagine the dilemma when it came to advertising said product without the mention of it. The solve for this, we led with the first concept of “We Get It, You Don’t Want to Talk About This”. This concept came about as no one honestly wants to get seen at the porn addiction recovery booth at a business show. For many, this could be very embarrassing. So I led with that potential shame in a way as to inform the potential viewer that we understand how they’re feeling. Using a header like this also immediately peeks the interest of a passerby, as after reading it, human curiosity kicks in and they question “Well what do they think I don’t want to talk about”? This tactic was created to immediately boost the credibility of Covenant Eyes by allowing the viewer to know they care and understand them.

The second concept utilizing Covenant Eye’s hero universe. The company created a universe of super heroes as a way to combat the touchy topic of porn addiction. The lead hero, Colossal Man (who is a parody of Superman), suffered from porn addiction and through Covenant Eyes, was able to overcome it. Covenant Eyes uses this metaphor to explain that you are a hero in your own world for having the courage to fight against your addiction. With that being said, I wanted to have another backdrop that uplifted the mood that the first backdrop set forward. While the first was understanding and sympathetic, the second is heroic, uplifting, and informative. Colossal Man leading the eyes back to Covenant Eyes at all times is a clever way of making sure the viewer remembers what’s being offered. We highlight the important aspects of the product without the use of the words porn, and the aspiring imagery keeps people in a good mood while viewing it.

Lastly, the table cloth ties both together hitting on common branding elements and re-introducing the hero, Colossal Man. I decided to add a phrase to both sides saying “Accountability is Your Super Power”, as a way to attract those who approach from the sides of the table. These types of words positively resonate with a common passerby, and peek their interest to learn more.